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Aligned Podcast

Jul 25, 2022

On today’s episode of Aligned, Sean is joined by digital marketing devotee Ed Rusch. Ed is passionate about customer experiences and is the current CMO of Blue Ridge. In a three-part series, Ed will articulate his major takeaways from his years of experience in the marketing space. Today’s topic? Common myths and...


Jul 5, 2022

Both sellers and marketers can and should use reward-driven behavior to establish rapport and build relationships with potential buyers. In today’s episode of Aligned, Sean is joined by the founder and Chief Evangelist of The Sales Evangelist, Donald Kelly, to discuss his take on reward-driven behavior and...


Jun 21, 2022

A net promoter score is one of the best market research metrics available. With it, you can determine if a user is a potential promoter of the product, service, or company. In today’s episode of Aligned, Sean interviews research professional and founder of Thoughtful Research Erin Sowell and Fitzmartin’s Anna...


Jun 7, 2022

Today’s episode of the Aligned Podcast continues Sean’s discussion with guest Ed Rusch, Chief Revenue Officer at Deck Commerce, to understand the best way to construct a high-functioning SDR department.

Handling the SDR workload:

  • SDR teams help buyers make private commitments before a public close.
  • If you have one...


May 24, 2022

Today’s episode of the Aligned podcast continues into part two of our three-part series featuring Ed Rusch. Ed has served as Chief Marketing Officer for several different companies, and his efforts yielded significant parts of their success. In this series, he and Sean discuss the importance of finding a happy medium...