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Aligned Podcast

Jun 22, 2021

As we wrap up our series on revenue operations, it’s time for a conversation about a driving force behind the expansion and problem-solving for businesses: marketing technology. The number of MarTech companies has exploded during the last decade, and they serve a critical function in business models today. But how can...


Jun 1, 2021

On today’s episode of Aligned, we’re entering part three of our five and fifteen series about revenue operations. Specifically, this episode focuses on customer success

  • Why does it matter? 61% of SMB businesses report that more than half of their revenue is coming from repeat customers, and research shows 89% of...


May 18, 2021

Today’s conversation with Will Riley, Director of Revenue Operations at FitzMartin, is part two of an ongoing conversation about Rev Ops and why it’s such a big focus right now. Sales and marketing alignment is tied to revenue, so today we’re talking about the stage when someone has moved from preparing to buy...


May 4, 2021

Will Riley works with chief revenue officers of the clients of FitzMartin, and he’s talking about demand generation, which for many companies represents an early-stage misalignment. 

This conversation is part of our continuing discussion around revenue operations and why it’s such a big focus right now. Rev ops is a...


Apr 20, 2021

Will Riley is an expert on revenue operations here to discuss why businesses should care about revenue operations and to explain what it does and why it’s booming. This conversation is the first of five more to follow about rev ops. 

Aligned is a podcast for executives of emerging middle-market companies; executives...