Sep 26, 2023
In this episode of the Centricity podcast, our host Sean Doyle
meets with Cecilia Lang Ree, the Senior Product Manager at Biolinq.
They discuss applying behavior science to create more effective,
successful marketing strategies.
Why Apply Behavior Science to
This gives marketing professionals a science-based framework to
start from when creating profiles of their prospects rather than
relying on trial and error.
People are often motivated by unconscious factors – even if you’re
surveying them and getting responses, they may not be able to tell
you a complete picture of what they’re experiencing and
The transtheoretical model maps out how people experience changes
in behavior. Marketers need to be familiar with the stages of
behavior change in order to have targeted techniques throughout the
The Bridge Between Awareness and Action
Awareness is not enough to change people’s
Understanding intrinsic motivation can help us develop a
step-by-step process that can take someone from knowing about your
product to choosing to purchase.
Get excited about the science. Learn it and teach it to anyone who
Cecilia lists some of her favorite resources - see
Connect with Cecilia Lang-Ree on
What Your Customer Wants and Can’t Tell You by Melina
Using Behavioral Science in Marketing by Nancy
Start at the End by Matt Wallaert
Changing for Good by James O. Prochaska