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Aligned Podcast

May 18, 2021

Today’s conversation with Will Riley, Director of Revenue Operations at FitzMartin, is part two of an ongoing conversation about Rev Ops and why it’s such a big focus right now. Sales and marketing alignment is tied to revenue, so today we’re talking about the stage when someone has moved from preparing to buy...


May 4, 2021

Will Riley works with chief revenue officers of the clients of FitzMartin, and he’s talking about demand generation, which for many companies represents an early-stage misalignment. 

This conversation is part of our continuing discussion around revenue operations and why it’s such a big focus right now. Rev ops is a...