Kevin Dunn | Level Up with Microcredentials from Hubspot Academy - 056

Feb 21, 2023

Microcredentials are becoming a lot more prevalent. In today’s episode of Centricity, our host Will Riley meets with Kevin Dunn to talk about microcredentials and how they can strengthen both sellers AND businesses.

The Value of Microcredentials

• One of the big appeals of microcredentials is what it proves. People can claim they’ve learned something, yes, but being certified in it PROVES that they’ve genuinely learned that topic.

• Having microcredentials on your resume can also bolster it and give you priority for a position compared to unqualified competitors.

• However, microcredentials can still be a POWERFUL asset for executives as well as for businesses.

Microcredentials For B2B and Executives

• Instead of viewing microcredentials as a simple badge on your LinkedIn profile, view it as a means of developing yourself professionally.

• Along with developing yourself professionally, microcredentials help foster BUSINESS growth. When everyone involved with a business’s success is fully certified and aware of what they’re doing, that business will NATURALLY see better results.

• Microcredentials also provide sellers with VALUABLE information for buyers and clients. For example, if the client is needing SEO work done, a microcredential can help B2B sellers better meet that buyer’s need.

• Microcredentials can also help you build PARTNERSHIPS. If you or your business are certified in working with a certain platform, then you could partner with that platform. Platforms, as well as buyers, are more likely to trust a CERTIFIED seller instead of an uncertified one.

You can get your own microcredentials at www.hubspot.com. If you want to contact Kevin Dunn directly, you can reach out to him on both Twitter and LinkedIn. Dunn also hosts his own podcast, the Agency Unfiltered podcast.