Aug 8, 2023
In this episode of The Centricity Podcast, our host Sean Doyle
meets with Timothy Hughes to discuss the power of social selling.
Hughes is the author of Social Selling: Techniques to Influence
Buyers and Changemakers, and he creates regular content for his
32,000 LinkedIn followers. Listen in to hear how social selling can
impact your organization and your sales team.
Use your presence on social media to build relationships, start
conversations, and create commercial interactions. Social selling
is NOT predictable pitching!
Many buyers are immune to pitching – to them, it’s all spam. They
are more likely to be interested in connecting and working with the
Tim’s social selling methods are seeing a 9% response rate from
prospects and a 33.6% rate of prospects moving on to the next
Rather than just using social media to talk about how great your
product is, connect with people by creating content that isn’t
This type of posting will start conversations and make you
It’s not about gaming the algorithm of the platform of your choice,
it’s about learning to be social on whatever platform your prospect
to Get Started
Create a buyer-centric profile. It’s not about you, it’s about your
Cultivate a wide and varied network.
Provide insightful content your client can’t find anywhere
Connect with Tim on LinkedIn
Get your copy of Tim Hughes’ book “Social Selling” on