Aug 24, 2021
Storytelling isn’t just a way to share your business’s stories and information; it’s a way to connect with audiences. It’s a way to make connections between you, your products, and the emotions you elicit in your audience. In today’s episode of Aligned, Sean is joined by commercial film director Taylor Robinson in this two-part episode to discuss the art of storytelling.
Storytelling is an art.
Applying storytelling to sales:
Starting a Successful Story:
Crafting stories to achieve business goals:
What do I do if I see my competitors also telling people stories?
You want the audience to be the hero, not the business (or the product.)
Storytelling is a business tool that can draw more value from your marketplace.